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If you’ve ever received a Visa prepaid gift card from cMygift.giftcardmall.com or seen that URL printed on the back of a card, you may have noticed something odd when trying to use it online: the site doesn’t work the way it used to. That’s because the longtime GiftCardMall gift card platform — including the MyGift Visa card portal — has been transitioned to a consolidated gift card hub at GiftCards.com. This change reflects a broader effort to bring prepaid gift card services under one streamlined brand and website, offering better usability, security, and support for cardholders.

For years, cMygift.giftcardmall.com (often referred to simply as MyGift.giftcardmall.com) was the go‑to online portal for users who needed to activate Visa prepaid gift cards, check balances, and manage card details. When someone purchased or received a Visa gift card from GiftCardMall retail channels, the back of the card typically instructed them to visit that URL to register and use their card. 

Users would enter their card number, expiration date, and security code to complete activation or see their balance — a necessary step for making online purchases or even using the card in stores. For Mastercard gift cards issued through the same system, a similar portal existed at 

Over time, the retail and e‑commerce landscape has shifted, and companies that manage prepaid cards have sought to simplify their services. Both GiftCardMall.com and GiftCards.com are operated by Blackhawk Network, a major giftcardmall mygift provider of prepaid card solutions in the United States. In recognition of the overlap between the two sites’ functions and to deliver a more modern, unified platform, the decision was made to consolidate GiftCardMall into the larger GiftCards.com ecosystem. 

This move means that if you now try to access or related older URLs, you may be automatically redirected to GiftCards.com, where much of the card management and support functionality now resides. This transition aims to eliminate confusion from having multiple legacy portals and bring card activation, balance checks, purchases, and customer support under a single roof. 

1. Your Visa card still works.
Even though the old MyGift site has been effectively absorbed into the GiftCards.com platform, your Visa prepaid gift card is still valid and functions normally. You can activate it, check balances, and use it for purchases wherever Visa cards are accepted. 

2. You may be redirected.
If you type cMygift.giftcardmall.com into your browser, you’ll likely end up on GiftCards.com. This is expected and safe — it’s simply the new home for the services you used to find at the old site. 

3. Activation and balance tools are centralized.
GiftCards.com now offers tools not only for Visa cards but also for a broader range of prepaid options including Mastercard gift cards, retail eGift cards, and specialty cards. This makes it easier to handle all your gift‑card needs in one place. 

4. Existing URLs may still work for support.
Some legacy subdomain pages like mygift.giftcardmall.com or mcgift.giftcardmall.com may still be accessible as part of the transition, especially for older cards, but they’re essentially being phased out or redirected as the system stabilizes. 

If you have a Visa prepaid card that says to visit cMygift.giftcardmall.com:

• Don’t panic if the old link doesn’t load — it’s likely redirecting to GiftCards.com.  
• Visit GiftCards.com directly and use their card activation and balance check features.
   
• Follow the instructions printed on your card, including entering your card number, expiration date, and CVV as required.
   
• Keep your card handy if you need to reference the customer support phone number printed on the back.  

While transitions like this can sometimes be confusing for users, consolidating services under a unified brand generally brings several benefits:

• Easier navigation and customer support. GiftCards.com provides a single point of contact and a more modern, mobile‑friendly interface.
   
• Broader gift card options. The site supports a wide range of products beyond just single‑brand Visa cards, making it more versatile for users.
   
• Improved security and maintenance. Operating a central, updated platform helps reduce downtime, improve fraud protections, and provide consistent service.
   

The transition of cMygift.giftcardmall.com to GiftCards.com represents a natural evolution in prepaid card services. While the old URL may no longer function as it once did, your Visa card remains fully supported — and GiftCards.com is now the main destination for managing and using your prepaid gift card with confidence.